Cynthia Owen, Feminine Power Coach
Brand Strategy
Brand Design
Website Customization
Copywriting Support
Brand Photography
the project scope:
The client:
Cynthia Owen is a Feminine Power Coach focusing on helping purpose-driven women transform struggles into clarity and experience the freedom of living authentically. She’s a strong stand for women rising into their power and bringing their unique visions into reality.
logo suite
the exploration:
Our work began with a structured, reflective process to clarify her core message, her unique approach, and the themes that define her transformational work as a Feminine Power Coach. We laid the strategic foundation which became the basis for a brand that feels coherent, aligned, and genuinely reflective of her voice and vision.
the challenge:
Cynthia arrived at this process knowing she was ready for a deeper expression of her work but was unclear about how to shape it into a cohesive, recognizable brand. Her extensive experience made her feel scattered in her brand expression and unsure how to bring it all together in a way that attracted the right clientele. She needed a brand that reflected her authenticity, creative instincts, and leadership, while giving her the confidence and clarity to fully own the work she is meant to do.
the approach:
- Clarify the brand’s core identity: We distilled the essence of her work: helping women unlock authentic leadership through courage, clarity, and creativity. This gave us a clear, grounded direction for design and messaging.
- Build a bold, feminine, modern visual identity with a custom wordmark that includes fluid, expressive shapes, a warm, earthy palette grounded with vibrant accents, a type system that balances strength with approachability, and a versatile submark for extended brand expression.
- Develop foundational brand messaging: We created language that reflects Cynthia’s values and communicates the depth of her work with clarity and confidence.
- Support copywriting: With guidance and support, Cynthia developed the copy for her website based on the personal brand work we had completed.
- Customize her website around the new identity: Using a TONIC template, I designed a site that highlights her message, strengthens her presence, and supports a clean, intuitive user experience.
- Deliver a cohesive brand system: A full guideline document ensures her brand remains unified as she grows her platform and offerings.
“Working with Rinat was transformative.”
Before working with Rinat, I felt like I was stumbling in the dark — unsure how to bring the threads of my life into a clear offering. I had worked with coaches before, but nothing clicked. Rinat’s branding process changed everything. It wasn’t just design — it was a guided journey into my own clarity. She helped me connect my ideas, experiences, and creative instincts into a brand that finally feels like mine. I moved beyond imposter syndrome and into confident ownership of my work. The visuals, the messaging — it all reflects the calling I’m now pursuing with purpose.
- Cynthia Owen
Ready to clarify and express your next chapter?
Whether you’re refining an existing business or stepping into a new expression of your work, we begin with who you are and what you’re here to offer , and then build your brand and online presence from there.
