A curated selection of recent collaborations where clarity, identity, and aligned strategy come together. Each project reflects a woman stepping into a truer expression of her work — and allowing that to be seen.

My work

Where becoming meets visibility

explore coaching & branding

selected client work

Training & consulting

ConnectED Training

counselling practice

Jill Herauf Counselling

coaching

Cynthia Owen

Calm, modern clarity for an integrative counselling practice.

Brand identity, Messaging foundations & Website customization

A grounded, minimal brand and website for a counsellor supporting adults through anxiety, transitions, and rest — designed to feel steady, approachable, and clear.

These case studies highlight how thoughtful brand strategy, coaching, and design can create an online presence that feels clear, grounded, and true to the work at hand.

Clarity and coherence for a purpose-led, trauma-informed practice.

Brand identity, Strategy and messaging & Website customization

A warm, professional brand system for a trauma-informed trainer and facilitator whose work supports mental health, connection, and cultural change — built to reflect who she is.

Authentic feminine leadership, clearly and confidently expressed.

Brand identity, Messaging foundations & Website customization

A bold, grounded brand for a coach helping women move beyond self-doubt into their own leadership, with visuals and messaging that finally match the depth of her work.

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Ready to clarify and express your next chapter?

Whether you’re refining an existing business or stepping into a new expression of your work, we begin with who you are and what you’re here to offer , and then build your brand and online presence from there.

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