Jill herauf counselling
Brand Strategy
Brand Design
Website Customization
Copywriting Support
the project scope:
The client:
Jill Herauf is a Registered Clinical Counsellor (RCC) based in Vancouver, Canada. Her approach is holistic, integrative, and focused on developing insight, healing trauma, and reducing suffering.
logo suite
the exploration:
We began our work with a thoughtful exploration of her values, the essence of her work, and the experience she offers her clients. Through a series of exercises we distilled her personal brand to one that is grounded, warm and integrative. Our task was to create a visual identity that felt calm, trustworthy and communicated safety and simplicity.
the challenge:
With a growing new practice, Jill was in the process of establishing her personal brand and business. As she began the work on her website, it became clear to her that her visual and online presence lacked clarity and cohesion. She was looking to create a welcoming space that would communicate her expertise and message as well as the quiet power of her presence, but didn’t yet know how to name the aspects of her brand that made her unique.
the approach:
- Defining the brand’s essence: We clarified the qualities that express her practice — balance, calm, integrative care — and used them to guide creative direction.
- Building a simple, modern visual identity: A sun/moon-inspired symbol representing balance and integration, along with a simple and contemporary word mark, a warm-cool colour palette for a grounded yet approachable feel and typography that supported the ideas of contrast and integration while expressing clarity and softness.
- Supporting copywriting: With guidance and support, Jill developed the copy for her website based on the personal brand work we had completed.
- Customizing her website around the new identity: Using a TONIC template as the base, I refined layout and structure to support a clear, uncluttered experience aligned with the brand.
- Delivering a unified brand system: A full set of brand guidelines ensures future consistency across materials.
“Everything I didn’t know I needed.”
After a disappointing experience with another designer, I was hesitant to start again — but Rinat’s calm presence and expert guidance immediately put me at ease. She held space for the deep brand exploration I wanted to avoid, but so clearly needed. Her ability to clarify my vision, shape my voice, and translate my ideas into something beautiful and cohesive was invaluable. I trusted her every step of the way — and she delivered, with care, integrity, and artistry.
- Jill Herauf
Ready to clarify and express your next chapter?
Whether you’re refining an existing business or stepping into a new expression of your work, we begin with who you are and what you’re here to offer , and then build your brand and online presence from there.
